Primula is a complex and varied genus, with a range of habitats from alpine slopes to boggy meadows. Plants bloom mostly during the spring, with flowers often appearing in spherical umbels on stout stems arising from basal rosettes of leaves; their flowers can be purple, yellow, red, pink, blue, or white. Some species show a white mealy bloom (farina) on various parts of the plant. Many species are adapted to alpine climates. Wikipedia
The word primula is the Latin feminine diminutive of primus, meaning first (prime), applied to flowers that are among the first to open in spring.
I wish you all a happy new week! Spring is coming; this week :)